Navigating the Road to Excellence- Our Journey with Hyundai's 2023 International Ad Campaign
Ever dreamed of hitting the road in a car that’s not just a ride but a statement? That’s precisely the feeling we, the Colorxtract production house aimed to capture in our latest adventure with Hyundai. This wasn’t just any project; it was a chance to bring to life the spirit of cars like the i10, i20, Accent, and Verna, each with its unique personality and charm.
Crafting a Bold Vision: Hyundai's Creative Leap
Hyundai’s International Ad 2023 is all about breaking barriers and charting new paths in the world of advertising. We knew we had to think differently for each car model. So, we decided on a two-commercial approach for each. The first set was all about intimacy, showcasing the cars’ features and heart in indoor settings. The second set? It was all about the thrill, the sheer joy of hitting the road and letting the car’s dynamic performance shine in real-life locations. This bold strategy didn’t just capture attention; it showed the world the innovative soul of Hyundai.
The Cinematography Wizardry: Cameras and Gear
Behind the scenes, it was a dance of light and technology. We brought out the big guns – cameras like the Arri Alexa and Red V-Raptor – to capture every detail of the Hyundai cars. The road shoots were a spectacle, with a tracking car equipped with a Jimmy Jib, adding that extra flair to the footage. For those sleek indoor shots, the MOCOBOT was our secret weapon, introducing motion control to create a seamless cinematic flow. It was technology and creativity in perfect harmony, pushing the Hyundai campaign to cinematic glory.
Road Tripping: Locations and Tales
Taking the show on the road was an adventure in itself. From the breathtaking shores of Dhaushkodi in Rameshwaram to the lively streets of DLF in Chennai, and finally to Mahindra City, each location was more than just a backdrop. It was a canvas for Hyundai’s global spirit and dynamic energy. The road shoots were a testament to Hyundai’s passion for blending innovation with excitement.
Driving Toward Tomorrow with Hyundai
Looking back at the journey of Hyundai International Ad 2023, it’s clear that Hyundai’s dedication to excellence and innovation is unstoppable. By mixing bold ideas, cutting-edge tech, and the thrill of real-life locations, we created something that goes beyond the ordinary in advertising. Join us in celebrating the art of filmmaking with Hyundai, where every frame tells a story of creativity and ingenuity. Come along for the ride and experience the future with Hyundai, where motion meets emotion and every moment is a masterpiece.
– Praveen Kumar, Director
Colorxtrcat Production House.